common tern its breeding biology and social



Rene Kratz Fester Biology Workbook For Dummies Rene Kratz Fester Biology Workbook For Dummies Новинка

Rene Kratz Fester Biology Workbook For Dummies

From genetics to ecology – the easy way to score higher in biology Are you a student baffled by biology? You're not alone. With the help of Biology Workbook For Dummies you'll quickly and painlessly get a grip on complex biology concepts and unlock the mysteries of this fascinating and ever-evolving field of study. Whether used as a complement to Biology For Dummies or on its own, Biology Workbook For Dummies aids you in grasping the fundamental aspects of Biology. In plain English, it helps you understand the concepts you'll come across in your biology class, such as physiology, ecology, evolution, genetics, cell biology, and more. Throughout the book, you get plenty of practice exercises to reinforce learning and help you on your goal of scoring higher in biology. Grasp the fundamental concepts of biology Step-by-step answer sets clearly identify where you went wrong (or right) with a problem Hundreds of study questions and exercises give you the skills and confidence to ace your biology course If you're intimidated by biology, utilize the friendly, hands-on information and activities in Biology Workbook For Dummies to build your skills in and out of the science lab.
Dulmus Catherine N. The Profession of Social Work. Guided by History, Led by Evidence Dulmus Catherine N. The Profession of Social Work. Guided by History, Led by Evidence Новинка

Dulmus Catherine N. The Profession of Social Work. Guided by History, Led by Evidence

An expert introduction to the foundations of the social work profession—from its historical roots to its evolution in an era of evidence-based practice The Profession of Social Work provides a broad overview of the history, scope, values, ethics, and organizational framework of the social work profession. Exploring professional ethics and human rights, evidence-based practice and practice-guided research, as well as emerging trends and issues, this important book presents topics of critical importance to anyone considering a career in social work. Each chapter in the text offers an array of pedagogical features, including Key Terms, Review Questions for Critical Thinking, and Online Resources. Ideal for introductory courses for both undergraduate and graduate students, The Profession of Social Work features coverage closely aligned with social work accreditation standards (EPAS) and includes chapters authored by established scholars on topics including: Social work history Social work education Professional credentialing and regulations Values and ethics The strengths perspective in social work practice Evidence-based practice and improving the scientific base for social work practice Contemporary issues in social work With a wealth of insider insights into and guidance on the profession of social work, this book is essential reading to prepare for a career in this field.
George Acquaah Principles of Plant Genetics and Breeding George Acquaah Principles of Plant Genetics and Breeding Новинка

George Acquaah Principles of Plant Genetics and Breeding

10964.64 руб. Найти похожее
To respond to the increasing need to feed the world's population as well as an ever greater demand for a balanced and healthy diet there is a continuing need to produce improved new cultivars or varieties of plants, particularly crop plants. The strategies used to produce these are increasingly based on our knowledge of relevant science, particularly genetics, but involves a multidisciplinary understanding that optimizes the approaches taken. Principles of Plant Genetics and Breeding, 2nd Edition introduces both classical and molecular tools for plant breeding. Topics such as biotechnology in plant breeding, intellectual property, risks, emerging concepts (decentralized breeding, organic breeding), and more are addressed in the new, updated edition of this text. Industry highlight boxes are included throughout the text to contextualize the information given through the professional experiences of plant breeders. The final chapters provide a useful reference on breeding the largest and most common crops. Up-to-date edition of this bestselling book incorporating the most recent technologies in the field Combines both theory and practice in modern plant breeding Updated industry highlights help to illustrate the concepts outlined in the text Self assessment questions at the end of each chapter aid student learning Accompanying website with artwork from the book available to instructors
Barry Libert Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Barry Libert Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Новинка

Barry Libert Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: Integrate social skills into existing managerial and leadership practices Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise Adopt new forms of social leadership across the entire organization Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.
Gehlert Sarah Handbook of Health Social Work Gehlert Sarah Handbook of Health Social Work Новинка

Gehlert Sarah Handbook of Health Social Work

Praise for HANDBOOK of HEALTH SOCIAL WORK SECOND EDITION «Handbook of Health Social Work, Second Edition is a crucial addition for seasoned practitioners' libraries, as well as an essential foundation for fledgling social workers ready to enter health as a practice and research area.» –From the Foreword by Suzanne Heurtin-Roberts, U.S. Department of Health and Human Services «The book's strengths include the high quality of writing and the expertise of its contributors. It covers the field of health social work in significant depth and is sure to leave readers well informed.» –Mary Sormanti, PhD, MSW, Associate Professor of Professional Practice, Columbia University School of Social Work «Quite simply, this is the definitive volume for health and social work. In this second edition, Gehlert and Browne and their expert contributors have confidently managed to keep pace with current theory and empirical research across a wide range of subject matter that will be of interest to practitioners, educators, and researchers.» –Michael Vaughn, PhD, Assistant Professor, School of Social Work, School of Public Health, and Department of Public Policy Studies, Saint Louis University Thoroughly revised and updated, the only comprehensive handbook of its kind covering the diverse field of health social work Now in its Second Edition, Handbook of Health Social Work provides a comprehensive and evidence-based overview of contemporary social work practice in health care. Written from a wellness perspective, the chapters cover practice and research areas ranging from chronic disorders to infectious disease, from physical to mental disorders, and all areas in between. An excellent resource preparing social workers for the present and future challenges of practice in the field of health care, the Handbook of Health Social Work, Second Edition features discussion on: New trends in social work and health care, including genetics, transdisciplinary care, as well as national and state changes in policy Health social work and children The wide array of roles performed by social workers in health-care settings Ethical issues and decision making in a variety of arenas Understanding of community factors in health social work Edited by two respected leaders in the field of health social work, this second edition includes contributions from a diverse team of notable experts, researchers, and scholars addressing multiple theoretical foundations, models, issues, and dilemmas for the social worker in health care. The resulting resource offers both a foundation for social work practice in health care and a guide for strategy, policy, and program development in proactive and actionable terms.
Alejandro Vagelli A. The Banggai Cardinalfish. Natural History, Conservation, and Culture of Pterapogon kauderni Alejandro Vagelli A. The Banggai Cardinalfish. Natural History, Conservation, and Culture of Pterapogon kauderni Новинка

Alejandro Vagelli A. The Banggai Cardinalfish. Natural History, Conservation, and Culture of Pterapogon kauderni

The Banggai cardinalfish, Pterapogon kauderni, is a fascinating species that possesses a series of remarkable biological characteristics making it unique among coral reef fishes. It has been the focus of studies in reproduction, ecology, population genetics and evolution. In addition, since its rediscovery in the late 1990s, it has become tremendously popular in the international ornamental fish trade, and indiscriminate collecting has led to its inclusion in the 2007 IUCN Red List as an endangered species. This book is divided into three main parts: a general introduction to the fish, including a historical synopsis with an overview of the Banggai Archipelago; a comprehensive treatment of the species’ natural history (distribution, morphology, reproduction, embryology, ecology, genetics, systematics and evolution); an account of the conservation of the species, including descriptions of its fishery, attempts to protect it under CITES, and introduction programmes. The book also includes an appendix offering information on captive breeding, juvenile mortality reduction, and common diseases. This book is a unique resource for ichthyology students and researchers working on fish biology, ecology and conservation, and for marine ornamental fish hobbyists and aquarium professionals. Visit www.wiley.com/go/vagelli/cardinalfish to access the figures and tables from the book.
Young Daniel L. Systems Biology in Drug Discovery and Development Young Daniel L. Systems Biology in Drug Discovery and Development Новинка

Young Daniel L. Systems Biology in Drug Discovery and Development

The first book to focus on comprehensive systems biology as applied to drug discovery and development Drawing on real-life examples, Systems Biology in Drug Discovery and Development presents practical applications of systems biology to the multiple phases of drug discovery and development. This book explains how the integration of knowledge from multiple sources, and the models that best represent that integration, inform the drug research processes that are most relevant to the pharmaceutical and biotechnology industries. The first book to focus on comprehensive systems biology and its applications in drug discovery and development, it offers comprehensive and multidisciplinary coverage of all phases of discovery and design, including target identification and validation, lead identification and optimization, and clinical trial design and execution, as well as the complementary systems approaches that make these processes more efficient. It also provides models for applying systems biology to pharmacokinetics, pharmacodynamics, and candidate biomarker identification. Introducing and explaining key methods and technical approaches to the use of comprehensive systems biology on drug development, the book addresses the challenges currently facing the pharmaceutical industry. As a result, it is essential reading for pharmaceutical and biotech scientists, pharmacologists, computational modelers, bioinformaticians, and graduate students in systems biology, pharmaceutical science, and other related fields.
Dion Hinchcliffe Social Business By Design. Transformative Social Media Strategies for the Connected Company Dion Hinchcliffe Social Business By Design. Transformative Social Media Strategies for the Connected Company Новинка

Dion Hinchcliffe Social Business By Design. Transformative Social Media Strategies for the Connected Company

From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.
Motivation and Action Motivation and Action Новинка

Motivation and Action

Motivation and Action gives an extensive and in-depth overview of the diverse lines of research in motivational psychology, in terms of its historical foundations, up-to-date conceptual developments, and empirical research. The major classes of motivated behavior are addressed and the critical processes involved in motivation and volition are discussed in detail. Different conceptual and empirical lines of research are integrated and analyzed as to the common issues and phenomena they address, thus providing a most useful guideline for understanding debates in current motivational, educational, and social psychology.
Willis Katherine J. Key Topics in Conservation Biology 2 Willis Katherine J. Key Topics in Conservation Biology 2 Новинка

Willis Katherine J. Key Topics in Conservation Biology 2

10299.91 руб. Найти похожее
Following the much acclaimed success of the first volume of Key Topics in Conservation Biology, this entirely new second volume addresses an innovative array of key topics in contemporary conservation biology. Written by an internationally renowned team of authors, Key Topics in Conservation Biology 2 adds to the still topical foundations laid in the first volume (published in 2007) by exploring a further 25 cutting-edge issues in modern biodiversity conservation, including controversial subjects such as setting conservation priorities, balancing the focus on species and ecosystems, and financial mechanisms to value biodiversity and pay for its conservation. Other chapters, setting the framework for conservation, address the sociology and philosophy of peoples’ relation with Nature and its impact on health, and such challenging practical issues as wildlife trade and conflict between people and carnivores. As a new development, this second volume of Key Topics includes chapters on major ecosystems, such as forests, islands and both fresh and marine waters, along with case studies of the conservation of major taxa: plants, butterflies, birds and mammals. A further selection of topics consider how to safeguard the future through monitoring, reserve planning, corridors and connectivity, together with approaches to reintroduction and re-wilding, along with managing wildlife disease. A final chapter, by the editors, synthesises thinking on the relationship between biodiversity conservation and human development. Each topic is explored by a team of top international experts, assembled to bring their own cross-cutting knowledge to a penetrating synthesis of the issues from both theoretical and practical perspectives. The interdisciplinary nature of biodiversity conservation is reflected throughout the book. Each essay examines the fundamental principles of the topic, the methodologies involved and, crucially, the human dimension. In this way, Key Topics in Conservation Biology 2, like its sister volume, Key Topics in Conservation Biology, embraces issues from cutting-edge ecological science to policy, environmental economics, governance, ethics, and the practical issues of implementation. Key Topics in Conservation Biology 2 will, like its sister volume, be a valuable resource in universities and colleges, government departments, and conservation agencies. It is aimed particularly at senior undergraduate and graduate students in conservation biology and wildlife management and wider ecological and environmental subjects, and those taking Masters degrees in any field relevant to conservation and the environment. Conservation practitioners, policy-makers, and the wider general public eager to understand more about important environmental issues will also find this book invaluable.
Нож складной Byrd Tern Нож складной Byrd Tern Новинка

Нож складной Byrd Tern

Нож складной Byrd Tern
Korf Bruce R. Medical Genetics at a Glance Korf Bruce R. Medical Genetics at a Glance Новинка

Korf Bruce R. Medical Genetics at a Glance

Medical Genetics at a Glance covers the core scientific principles necessary for an understanding of medical genetics and its clinical applications, while also considering the social implications of genetic disorders. This third edition has been fully updated to include the latest developments in the field, covering the most common genetic anomalies, their diagnosis and management, in clear, concise and revision-friendly sections to complement any health science course. Medical Genetics at a Glance now has a completely revised structure, to make its content even more accessible. Other features include: • Three new chapters on Gene Identification, The Biology of Cancer, and Genomic Approaches to Cancer • A much extended treatment of Biochemical Genetics • A completely revised chapter on The Cell Cycle, explaining principles of biochemistry and genetics which are fundamental to understanding cancer causation • Two new chapters on Cardiac Developmental Pathology • An extended Case Studies section Providing a broad understanding of one of the most rapidly progressing topics in medicine, Medical Genetics at a Glance is perfect for students of medicine, molecular biology, genetics and genetic counselling, and is a previous winner of a BMA Award.
Larry Ferlazzo Navigating the Common Core with English Language Learners. Practical Strategies to Develop Higher-Order Thinking Skills Larry Ferlazzo Navigating the Common Core with English Language Learners. Practical Strategies to Develop Higher-Order Thinking Skills Новинка

Larry Ferlazzo Navigating the Common Core with English Language Learners. Practical Strategies to Develop Higher-Order Thinking Skills

The must-have Common Core guide for every ESL/ELL instructor Navigating the Common Core with English Language Learners is the much-needed practical guide for ESL/ELL instructors. Written by experienced teachers of English Language Learners, this book provides a sequel to the highly-regarded ESL/ELL Teacher's Survival Guide and is designed to help teachers implement the Common Core in the ELL classroom. You'll find a digest of the latest research and developments in ELL education, along with comprehensive guidance in reading and writing, social studies, math, science, Social Emotional Learning and more. The Common Core is discussed in the context of ESL, including the opportunities and challenges specific to ELL students. Ready-to-use lesson plans and reproducible handouts help you bring these ideas into the classroom, and expert guidance helps you instill the higher-order thinking skills the Common Core requires. The Common Core standards have been adopted in 43 states, yet minimal guidance has been provided for teachers of English Language Learners. This book fills the literature gap with the most up-to-date theory and a host of practical implementation tools. Get up to date on the latest stats and trends in ELL education Examine the challenges and opportunities posed by Common Core Find solutions to common issues that arise in teaching ELL students Streamline Common Core implementation in the ELL classroom The ELL population is growing at a rapid pace, and the ELL classroom is not exempt from the requirements posed by the Common Core State Standards. ESL/ELL teachers know better than anyone else how critical language is to learning, and ELL students need a specialized Common Core approach to avoid falling behind. Navigating the Common Core with English Language Learners provides specific guidance and helpful tools that teachers can bring to the classroom today.
Thomas Hardy The Woodlanders Thomas Hardy The Woodlanders Новинка

Thomas Hardy The Woodlanders

The Woodlanders, with its thematic portrayal of the role of social class, gender, and evolutionary survival, as well as its insights into the capacities and limitations of language, exhibits Hardy's acute awareness of his era's most troubling dilemmas.
Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business Новинка

Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Catherine Reynolds B. Driving Social Change. How to Solve the World's Toughest Problems Catherine Reynolds B. Driving Social Change. How to Solve the World's Toughest Problems Новинка

Catherine Reynolds B. Driving Social Change. How to Solve the World's Toughest Problems

Strategies for long-term social impact This important new book illustrates how to create the social breakthroughs needed to solve urgent global threats such as poverty, disease, and hunger. It then turns to three alternative, but complementary, paths to social breakthrough: social protecting, social exploring, and social advocacy, providing a detailed map of the journey from initial commitment to a world of justice and opportunity Examines the current condition of the social impact infrastructure Offers strategies for how to remedy the steady weakening of our social-impact infrastructure Provides tactics to build strong social organizations and networks Illustrates dynamic methods to respond to constant economic and social change Author Paul Light believes we should be less concerned about the tools of agitation (social entrepreneurship, social protecting, social exploring, and social advocacy) and more concerned about the disruption and replacement of the status quo. Timely in its urgency, this book describes the revolutionary social impact cycle, which provides a new approach for framing the debate about urgent threats.
Janning Petra Concepts and Case Studies in Chemical Biology Janning Petra Concepts and Case Studies in Chemical Biology Новинка

Janning Petra Concepts and Case Studies in Chemical Biology

Retaining the proven didactic concept of the successful «Chemical Biology – Learning through Case Studies», this sequel features 27 new case studies, reflecting the rapid growth in this interdisciplinary topic over the past few years. Edited by two of the world's leading researchers in the field, this textbook introduces students and researchers to the modern approaches in chemical biology, as well as important results, and the techniques and methods applied. Each chapter presents a different biological problem taken from everyday lab work, elucidated by an international team of renowned scientists. With its broad coverage, this is a valuable source of information for students, graduate students, and researchers working on the borderline between chemistry, biology, and biochemistry.
Paul Rees A. An Introduction to Zoo Biology and Management Paul Rees A. An Introduction to Zoo Biology and Management Новинка

Paul Rees A. An Introduction to Zoo Biology and Management

11695.84 руб. Найти похожее
This book is intended as an introductory text for students studying a wide range of courses concerned with animal management, zoo biology and wildlife conservation, and should also be useful to zookeepers and other zoo professionals. It is divided into three parts. Part 1 considers the function of zoos, their history, how zoos are managed, ethics, zoo legislation and wildlife conservation law. Part 2 discusses the design of zoos and zoo exhibits, animal nutrition, reproduction, animal behaviour (including enrichment and training), animal welfare, veterinary care, animal handling and transportation. Finally, Part 3 discusses captive breeding programmes, genetics, population biology, record keeping, and the educational role of zoos, including a consideration of visitor behaviour. It concludes with a discussion of the role of zoos in the conservation of species in the wild and in species reintroductions. This book takes an international perspective and includes a wide range of examples of the operation of zoos and breeding programmes particularly in the UK, Europe, North America and Australasia. Visit www.wiley.com/go/rees/zoo to access the artwork from the book.
Chiarabelli Cristiano Chemical Synthetic Biology Chiarabelli Cristiano Chemical Synthetic Biology Новинка

Chiarabelli Cristiano Chemical Synthetic Biology

11300.33 руб. Найти похожее
Chemistry plays a very important role in the emerging field of synthetic biology. In particular, chemical synthetic biology is concerned with the synthesis of chemical structures, such as proteins, that do not exist in nature. With contributions from leading international experts, Chemical Synthetic Biology shows how chemistry underpins synthetic biology. The book is an essential guide to this fascinating new field, and will find a place on the bookshelves of researchers and students working in synthetic chemistry, synthetic and molecular biology, bioengineering, systems biology, computational genomics, and bioinformatics.
Lodhi Huma M. Elements of Computational Systems Biology Lodhi Huma M. Elements of Computational Systems Biology Новинка

Lodhi Huma M. Elements of Computational Systems Biology

Groundbreaking, long-ranging research in this emergent field that enables solutions to complex biological problems Computational systems biology is an emerging discipline that is evolving quickly due to recent advances in biology such as genome sequencing, high-throughput technologies, and the recent development of sophisticated computational methodologies. Elements of Computational Systems Biology is a comprehensive reference covering the computational frameworks and techniques needed to help research scientists and professionals in computer science, biology, chemistry, pharmaceutical science, and physics solve complex biological problems. Written by leading experts in the field, this practical resource gives detailed descriptions of core subjects, including biological network modeling, analysis, and inference; presents a measured introduction to foundational topics like genomics; and describes state-of-the-art software tools for systems biology. Offers a coordinated integrated systems view of defining and applying computational and mathematical tools and methods to solving problems in systems biology Chapters provide a multidisciplinary approach and range from analysis, modeling, prediction, reasoning, inference, and exploration of biological systems to the implications of computational systems biology on drug design and medicine Helps reduce the gap between mathematics and biology by presenting chapters on mathematical models of biological systems Establishes solutions in computer science, biology, chemistry, and physics by presenting an in-depth description of computational methodologies for systems biology Elements of Computational Systems Biology is intended for academic/industry researchers and scientists in computer science, biology, mathematics, chemistry, physics, biotechnology, and pharmaceutical science. It is also accessible to undergraduate and graduate students in machine learning, data mining, bioinformatics, computational biology, and systems biology courses.
Raimo Pohjanvirta The AH Receptor in Biology and Toxicology Raimo Pohjanvirta The AH Receptor in Biology and Toxicology Новинка

Raimo Pohjanvirta The AH Receptor in Biology and Toxicology

11363.47 руб. Найти похожее
This book provides a thorough and up-to-date overview of the aryl hydrocarbon receptor (AHR) and its unique dual role in toxicology and biology. The coverage includes epigenetic mechanisms, gene expression, reproductive and developmental toxicity, signal transduction, and transgenic animal models. Featuring an internationally recognized team of authors at the forefront of AHR research, this resource provides a comprehensive reference for readers interested in understanding the full spectrum of AHR, from basic concepts, toxicology analysis, and models to polymorphism and related diseases.
Dulmus Catherine N. Social Work Fields of Practice. Historical Trends, Professional Issues, and Future Opportunities Dulmus Catherine N. Social Work Fields of Practice. Historical Trends, Professional Issues, and Future Opportunities Новинка

Dulmus Catherine N. Social Work Fields of Practice. Historical Trends, Professional Issues, and Future Opportunities

A contemporary look at social work practice and the many career possibilities—with detailed coverage of important new and emerging trends As the practice of social work continues to diversify, students need a clear picture of the current state of the field and an up-to-date source of information and guidance on emerging career opportunities. Social Work Fields of Practice provides both. Written by a team of experts in their respective specialties, this book features a comprehensive overview of contemporary social work practice, discussing historical trends and demographics, professional issues, ethics, and diversity for each practice area. Both traditional areas and new fields are considered from a variety of perspectives, including the clinical, ethical, cultural, legal, theoretical, and technological. Addressing the Council on Social Work Education's required competencies for accreditation (EPAS), Social Work Fields of Practice contains pedagogical features such as Key Terms, Review Questions for Critical Thinking, and Online Resources. It is the most timely, all-encompassing resource of its kind, covering: Child welfare Family-centered practice School social work Substance abuse Mental health Social work disability practice Gerontological social work Forensic social work Veterinary social work Military social work International social work Social work practice with immigrant and indigenous populations With expert, in-depth discussions of the most important specialties and practice environments for today's social worker, Social Work Fields of Practice is an invaluable resource for undergraduate and graduate students preparing to enter this noble profession, as well as social workers seeking to expand their professional horizons.
Shiv Singh Social Media Marketing For Dummies Shiv Singh Social Media Marketing For Dummies Новинка

Shiv Singh Social Media Marketing For Dummies

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Pride and Prejudice Pride and Prejudice Новинка

Pride and Prejudice

Introduction and Notes by Dr Ian Littlewood, University of Sussex. Pride and Prejudice, which opens with one of the most famous sentences in English Literature, is an ironic novel of manners. In it the garrulous and empty-headed Mrs Bennet has only one aim - that of finding a good match for each of her five daughters. In this she is mocked by her cynical and indolent husband. With its wit, its social precision and, above all, its irresistible heroine, Pride and Prejudice has proved one of the most enduringly popular novels in the English language.
Guo Chao Social Entrepreneurship. An Evidence-Based Approach to Creating Social Value Guo Chao Social Entrepreneurship. An Evidence-Based Approach to Creating Social Value Новинка

Guo Chao Social Entrepreneurship. An Evidence-Based Approach to Creating Social Value

Social entrepreneurship explained Social entrepreneurship is a hot topic in public and non-profit management. Organizations everywhere are looking for innovative ways to respond to financial, social, and regulatory pressures. The next generation of transformative leaders will be risk takers who know how to face even the biggest challenges using market-driven strategies that get results. This book contains everything students and professionals need to know about the cutting-edge practice of social entrepreneurship. In Social Entrepreneurship, you'll learn how to read markets and environments to identify opportunities for entrepreneurial activity. Then, the authors show to convert opportunities into successful ventures: one-time initiatives, ongoing programs and new, mission-driven organizations are all covered. Sector-specific strategies and recommendations guide readers directly to the techniques that will have the biggest impact. Employs an evidence-based approach to help organizations achieve goals more efficiently Offers advice on taking advantage of new technologies and untapped resources using the most current approaches Written by renowned experts in the field of social entrepreneurship Authors Guo and Bielefeld have been instrumental in advancing the study of social entrepreneurship, and they understand the trends and currents in the field. They bring readers up to date and ready them to begin implementing changes that really make a difference. In non-profits and government, leadership is already becoming synonymous with social entrepreneurship, and this book is its foundation.
Stacey Keltner Kristeva Stacey Keltner Kristeva Новинка

Stacey Keltner Kristeva

Julia Kristeva is one of the most creative and prolific writers to address the personal, social, and political trials of our times. Linguist, psychoanalyst, social and cultural theorist, and novelist, Kristeva's broad interdisciplinary appeal has impacted areas across the humanities and social sciences. S. K. Keltner's book provides the first comprehensive introduction to the breadth of Kristeva's work. In an original and insightful analysis, Keltner presents Kristeva's thought as the coherent development and elaboration of a complex, multidimensional threshold constitutive of meaning and subjectivity. The ‘threshold' indicates Kristeva's primary sphere of concern, the relationship between the speaking being and its particular social and historical conditions; and Kristeva's interdisciplinary approach. Kristeva's vision, Keltner argues, opens a unique perspective within contemporary discourses attentive to issues of meaning, subjectivity, and social and political life. By emphasizing Kristeva's attention to the permeable borders of psychic and social life, Keltner offers innovative readings of the concepts most widely discussed in Kristeva scholarship: the semiotic and symbolic, abjection, love, and loss. She also provides new interpretations of some of the most controversial issues surrounding Kristeva's work, including Kristeva's conceptions of intimacy, social and cultural difference, and Oedipal subjectivity, by contextualizing them within her methodological approach and oeuvre as a whole. Julia Kristeva: Thresholds is an engaging and accessible introduction to Kristeva's theoretical and fictional works that will be of interest to both students and scholars across the humanities and social sciences.
Christopher Hadnagy Social Engineering. The Art of Human Hacking Christopher Hadnagy Social Engineering. The Art of Human Hacking Новинка

Christopher Hadnagy Social Engineering. The Art of Human Hacking

The first book to reveal and dissect the technical aspect of many social engineering maneuvers From elicitation, pretexting, influence and manipulation all aspects of social engineering are picked apart, discussed and explained by using real world examples, personal experience and the science behind them to unraveled the mystery in social engineering. Kevin Mitnick—one of the most famous social engineers in the world—popularized the term “social engineering.” He explained that it is much easier to trick someone into revealing a password for a system than to exert the effort of hacking into the system. Mitnick claims that this social engineering tactic was the single-most effective method in his arsenal. This indispensable book examines a variety of maneuvers that are aimed at deceiving unsuspecting victims, while it also addresses ways to prevent social engineering threats. Examines social engineering, the science of influencing a target to perform a desired task or divulge information Arms you with invaluable information about the many methods of trickery that hackers use in order to gather information with the intent of executing identity theft, fraud, or gaining computer system access Reveals vital steps for preventing social engineering threats Social Engineering: The Art of Human Hacking does its part to prepare you against nefarious hackers—now you can do your part by putting to good use the critical information within its pages.
Gilles Gasser Inorganic Chemical Biology. Principles, Techniques and Applications Gilles Gasser Inorganic Chemical Biology. Principles, Techniques and Applications Новинка

Gilles Gasser Inorganic Chemical Biology. Principles, Techniques and Applications

12031.52 руб. Найти похожее
Understanding, identifying and influencing the biological systems are the primary objectives of chemical biology. From this perspective, metal complexes have always been of great assistance to chemical biologists, for example, in structural identification and purification of essential biomolecules, for visualizing cellular organelles or to inhibit specific enzymes. This inorganic side of chemical biology, which continues to receive considerable attention, is referred to as inorganic chemical biology. Inorganic Chemical Biology: Principles, Techniques and Applications provides a comprehensive overview of the current and emerging role of metal complexes in chemical biology. Throughout all of the chapters there is a strong emphasis on fundamental theoretical chemistry and experiments that have been carried out in living cells or organisms. Outlooks for the future applications of metal complexes in chemical biology are also discussed. Topics covered include: • Metal complexes as tools for structural biology • IMAC, AAS, XRF and MS as detection techniques for metals in chemical biology • Cell and organism imaging and probing DNA using metal and metal carbonyl complexes • Detection of metal ions, anions and small molecules using metal complexes • Photo-release of metal ions in living cells • Metal complexes as enzyme inhibitors and catalysts in living cells Written by a team of international experts, Inorganic Chemical Biology: Principles, Techniques and Applications is a must-have for bioinorganic, bioorganometallic and medicinal chemists as well as chemical biologists working in both academia and industry.
Peter Scott R. Auditing Social Media. A Governance and Risk Guide Peter Scott R. Auditing Social Media. A Governance and Risk Guide Новинка

Peter Scott R. Auditing Social Media. A Governance and Risk Guide

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
Daniel Birke Social Networks and their Economics. Influencing Consumer Choice Daniel Birke Social Networks and their Economics. Influencing Consumer Choice Новинка

Daniel Birke Social Networks and their Economics. Influencing Consumer Choice

Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelling real-world case studies how companies use social networks for marketing purposes and which statistical analysis and unique datasets can be used. Social Networks and their Economics: Explores network effects and the analysis of social networks, whilst providing an overview of the state-of-the art research. Looks at consumption interdependences between friends and peers: Who is influencing who through which channels and to what degree? Presents statistical methods and research techniques that can be used in the analysis of social networks. Examines SNA and its practical application for marketing purposes. Features a supporting website www.wiley.com/go/social_networks featuring SNA visualizations and business case studies. Aimed at post-graduate students involved in social network analysis, industrial economics, innovation and consumer marketing, this book offers a unique perspective from both an academic and practitioner point of view on how social networks can help understand and influence consumer behaviour. This book will prove to be a useful resource for marketing practitioners from companies where social network data is available and for consulting companies who advise businesses on marketing and social media related issues.
The African Experience: An Introduction The African Experience: An Introduction Новинка

The African Experience: An Introduction

The African Experience is the only interdisciplinary survey to examine this region of the world from geographic, linguistic, social, historical, and political perspectives. Drawing on research from all of the social sciences, this text captures Africa in its complex totality. The African Experience helps students develop a comprehensive and critical understanding of Africa, one that allows them to grasp the region’s internal dynamics and its evolving place in the world.
Netting F. Ellen Analyzing Social Policy. Multiple Perspectives for Critically Understanding and Evaluating Policy Netting F. Ellen Analyzing Social Policy. Multiple Perspectives for Critically Understanding and Evaluating Policy Новинка

Netting F. Ellen Analyzing Social Policy. Multiple Perspectives for Critically Understanding and Evaluating Policy

From formulation to implementation, an approach to the analysis of social policy through the lens of research Analyzing Social Policy prepares professionals and students to make better informed decisions related to identifying and understanding the intricacies and potential impact of social policymaking and enactment on their organization as well as their individual responsibilities, goals, and objectives. Authors Mary Katherine O'Connor and F. Ellen Netting thoroughly examine various approaches to the analysis of social policies and how these approaches provide the knowledge, multiple perspectives, and other resources to understand and grasp the nuances of social policy in all its complexity. Comprehensive and based on research, Analyzing Social Policy explores: An overview of the practice of social policy analysis The role of research in guiding policy analysis The idea of policy analyses as research Themes, assumptions, and major theories that undergird rational models of policy analysis Nonrational themes, assumptions, and major theories informing nontraditional interpretive and critical approaches to policy analysis Strategies for applying selected models and approaches when engaging in policy analysis as research Providing practitioners and students with a set of tools that can be used to enhance an understanding of what constitutes policy as well as acceptable standards for critical analysis of policy, this resource enables policy advocates—regardless of their level—to be political, strategic, and critical in their work.
Велосипед Tern Verge X10 2017 Велосипед Tern Verge X10 2017 Новинка

Велосипед Tern Verge X10 2017

Складной велосипед Tern Verge X10 – это модель класса люкс, в основе которой рама Tern Verge из алюминиевого сплава. Складная конструкция позволяет без труда хранить байк в квартире и перевозить в общественном транспорте. Профессиональное оборудование Sram X9 приятно обрадует своего владельца четкостью работы и долгим сроком службы, а трансмиссия на 10 скоростных режимов поможет с легкостью подниматься в горку.
Gustavo Caetano-Anollés Evolutionary Genomics and Systems Biology Gustavo Caetano-Anollés Evolutionary Genomics and Systems Biology Новинка

Gustavo Caetano-Anollés Evolutionary Genomics and Systems Biology

10698.75 руб. Найти похожее
A comprehensive, authoritative look at an emergent area in post-genomic science, Evolutionary genomics is an up-and-coming, complex field that attempts to explain the biocomplexity of the living world. Evolutionary Genomics and Systems Biology is the first full-length book to blend established and emerging concepts in bioinformatics, evolution, genomics, and structural biology, with the integrative views of network and systems biology. Three key aspects of evolutionary genomics and systems biology are covered in clear detail: the study of genomic history, i.e., understanding organismal evolution at the genomic level; the study of macromolecular complements, which encompasses the evolution of the protein and RNA machinery that propels life; and the evolutionary and dynamic study of wiring diagrams—macromolecular components in interaction—in the context of genomic complements. The book also features: A solid, comprehensive treatment of phylogenomics, the evolution of genomes, and the evolution of biological networks, within the framework of systems biology A special section on RNA biology—translation, evolution of structure, and micro RNA and regulation of gene expression Chapters on the mapping of genotypes to phenotypes, the role of information in biology, protein architecture and biological function, chromosomal rearrangements, and biological networks and disease Contributions by leading authorities on each topic Evolutionary Genomics and Systems Biology is an ideal book for students and professionals in genomics, bioinformatics, evolution, structural biology, complexity, origins of life, systematic biology, and organismal diversity, as well as those individuals interested in aspects of biological sciences as they interface with chemistry, physics, and computer science and engineering.
Kottler Jeffrey A. Changing People's Lives While Transforming Your Own. Paths to Social Justice and Global Human Rights Kottler Jeffrey A. Changing People's Lives While Transforming Your Own. Paths to Social Justice and Global Human Rights Новинка

Kottler Jeffrey A. Changing People's Lives While Transforming Your Own. Paths to Social Justice and Global Human Rights

By supporting others and promoting change, helping professionals also enjoy the benefit of personal growth. Changing People's Lives While Transforming Your Own is filled with narratives from individuals from social work, psychology, counseling, and allied health fields. Inspiring and stirring, this book vividly illustrates how to promote social justice and foster global human rights. Its accompanying DVD features stories from a social justice mission to Nepal reaching out to neglected children. Students and professionals will find this book a profound reminder of how targeted social justice efforts have resulted in transformative experiences. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry Новинка

Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry

The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
Jules Janick Plant Breeding Reviews, Volume 34 Jules Janick Plant Breeding Reviews, Volume 34 Новинка

Jules Janick Plant Breeding Reviews, Volume 34

18213.47 руб. Найти похожее
Plant Breeding Reviews presents state-of-the-art reviews on plant breeding and genetics covering horticultural, agronomic and forestry crops, incorporating both traditional and molecular methods. The contributions are authored by world authorities, anonymously reviewed, and edited by Professor Jules Janick of Purdue University, USA. The series is an indispensible resource for crop breeders, plant scientists, and teachers involved in crop improvement and genetic resources.
Varshney Rajeev Translational Genomics for Crop Breeding. Volume 1 - Biotic Stress Varshney Rajeev Translational Genomics for Crop Breeding. Volume 1 - Biotic Stress Новинка

Varshney Rajeev Translational Genomics for Crop Breeding. Volume 1 - Biotic Stress

14155.32 руб. Найти похожее
Genomic Applications for Crop Breeding: Biotic Stress is the first of two volumes looking at the latest advances in genomic applications to crop breeding. This volume focuses on genomic-assisted advances for improving economically important crops against biotic stressors, such as viruses, fungi, nematodes, and bacteria. Looking at key advances in crops such as rice, barley, wheat, and potato amongst others, Genomic Applications for Crop Breeding: Biotic Stress will be an essential reference for crop scientists, geneticists, breeders, industry personnel and advanced students in the field.
R. Lefebvre Craig Social Marketing and Social Change. Strategies and Tools For Improving Health, Well-Being, and the Environment R. Lefebvre Craig Social Marketing and Social Change. Strategies and Tools For Improving Health, Well-Being, and the Environment Новинка

R. Lefebvre Craig Social Marketing and Social Change. Strategies and Tools For Improving Health, Well-Being, and the Environment

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it – the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book – like its author – is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Julia Gaisser Haig Catullus Julia Gaisser Haig Catullus Новинка

Julia Gaisser Haig Catullus

Catullus is one of the liveliest and most appealing Roman poets. His emotion, charm, and apparent spontaneity resonate with readers as strongly today as in antiquity. This sophisticated literary and historical introduction brings Catullus to life for the modern reader and presents his poetry in all its variety of emotions, subjects, and styles. Places Catullus in a social, historical, and literary context Examines Catallus's style and subjects, and provides a literary introduction to his major themes of love, social life, and politics Discusses the reception of the poems by translators and interpreters
Darlene Mannix Social Skills Activities for Secondary Students with Special Needs Darlene Mannix Social Skills Activities for Secondary Students with Special Needs Новинка

Darlene Mannix Social Skills Activities for Secondary Students with Special Needs

A flexible, ready-to-use activities program to help special students in grades 6-12 The updated new edition of this valuable resource offers an exciting collection of 200 ready-to-use worksheets to help adolescents build the social skills they need to interact effectively with others and learn how to apply these skills to various real-life settings, situations, and problems. The book provides 20 complete teaching units focusing on 20 basic social skills, such as being a good listener, «reading» other people, and using common sense.
Cynthia Poindexter Cannon Handbook of HIV and Social Work. Principles, Practice, and Populations Cynthia Poindexter Cannon Handbook of HIV and Social Work. Principles, Practice, and Populations Новинка

Cynthia Poindexter Cannon Handbook of HIV and Social Work. Principles, Practice, and Populations

Praise for Handbook of HIV and Social Work «Cynthia Cannon Poindexter has given us a remarkable edited volume that contains much information on HIV that every professional social worker needs to know in order to practice competently in today's complex world.»—From the Foreword by Vincent J. Lynch, MSW, PhD, Boston College Graduate School of Social Work «This comprehensive handbook assembles a group of social work scholars and practitioners to participate in, guide, and address many of the unresolved challenges characterizing the HIV debates. This handbook is a valuable and timely addition to the literature.»—King Davis, MSW, PhD, The Robert Lee Sutherland Chair in Mental Health and Social Policy, The University of Texas at Austin School of Social Work «This handbook is an outstanding resource for the social work professional working to ensure equal access to care, treatment, and resources for all persons living with and/or affected by HIV.»—Evelyn P. Tomaszewski, MSW, Project Director, NASW HIV/AIDS Spectrum: Mental Health Training and Education of Social Workers Project «This book is an excellent, up-to-date guide on HIV. It is an indispensable resource for all those who work with HIV and all its complications.»—Leon Ginsberg, MSW, PhD, Dean Emeritus, University of South Carolina School of Social Work and Editor, Administration in Social Work The most current knowledge on the HIV pandemic in a thorough, diverse, and accessible volume This invaluable book draws on a distinguished roster of HIV advocates, educators, case managers, counselors, and administrators, assembling the most current knowledge into this volume. Handbook of HIV and Social Work reflects the latest research and its impact on policy and practice realities, with topics including: History, Illness, Transmission, and Treatment Social Work Roles, Tasks, and Challenges in Health Care Settings HIV-related Community Organizing and Grassroots Advocacy The Impact of HIV on Children and Adolescents HIV-affected Caregivers
Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business Новинка

Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
Jules Janick Plant Breeding Reviews, Volume 37 Jules Janick Plant Breeding Reviews, Volume 37 Новинка

Jules Janick Plant Breeding Reviews, Volume 37

16418.71 руб. Найти похожее
Plant Breeding Reviews presents state-of-the-art reviews on plant genetics and the breeding of all types of crops by both traditional means and molecular methods. Many of the crops widely grown today stem from a very narrow genetic base; understanding and preserving crop genetic resources is vital to the security of food systems worldwide. The emphasis of the series is on methodology, a fundamental understanding of crop genetics, and applications to major crops. It is a serial title that appears in the form of one or two volumes per year.
Rene Kratz Fester Biology Essentials For Dummies Rene Kratz Fester Biology Essentials For Dummies Новинка

Rene Kratz Fester Biology Essentials For Dummies

Just the core concepts you need to score high in your biology course Biology Essentials For Dummies focuses on just the core concepts you need to succeed in an introductory biology course. From identifying the structures and functions of plants and animals to grasping the crucial discoveries in evolutionary, reproductive, and ecological biology, this easy-to-follow guide lets you skip the suffering and score high at exam time. Get down to basics – master the fundamentals, from understanding what biologists study to how living things are classified The chemistry of life – find out what you need to know about atoms, elements, molecules, compounds, acids, bases, and more Conquer and divide – discover the ins and outs of asexual and sexual reproduction, including cell division and DNA replication Jump into the gene pool – grasp how proteins make traits happen, and easily understand DNA transcription, RNA processing, translation, and gene regulation Open the book and find: An overview of cells and their substructures Elementary chemistry The key facts about reproduction and DNA The 411 on energy and organisms What you need to know about evolution Coverage of ecosystems and populations Ten great biology discoveries Learn: Core concepts taught in an introductory biology course The structures and functions of plants and animals The key discoveries in evolutionary, reproductive, and ecological biology
Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web Новинка

Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship marketing.» Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant «center of influence» for your customers and prospects Explains the unspoken rules of online etiquette—and the common «turnoffs» that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Rene Kratz Fester Biology For Dummies Rene Kratz Fester Biology For Dummies Новинка

Rene Kratz Fester Biology For Dummies

The ultimate guide to understanding biology Have you ever wondered how the food you eat becomes the energy your body needs to keep going? The theory of evolution says that humans and chimps descended from a common ancestor, but does it tell us how and why? We humans are insatiably curious creatures who can't help wondering how things work—starting with our own bodies. Wouldn't it be great to have a single source of quick answers to all our questions about how living things work? Now there is. From molecules to animals, cells to ecosystems, Biology For Dummies answers all your questions about how living things work. Written in plain English and packed with dozens of enlightening illustrations, this reference guide covers the most recent developments and discoveries in evolutionary, reproductive, and ecological biology. It's also complemented with lots of practical, up-to-date examples to bring the information to life. Discover how living things work Think like a biologist and use scientific methods Understand lifecycle processes Whether you're enrolled in a biology class or just want to know more about this fascinating and ever-evolving field of study, Biology For Dummies will help you unlock the mysteries of how life works.
Martin Davies The Blackwell Companion to Social Work, eTextbook Martin Davies The Blackwell Companion to Social Work, eTextbook Новинка

Martin Davies The Blackwell Companion to Social Work, eTextbook

A comprehensive introduction to the field, with contributions from leading experts that illuminate the focus and purpose of social work. New edition of THE leading social work textbook for undergraduates Provides comprehensive coverage of all subject areas relevant to a career in social work Covers the reasons for social work, the application of knowledge to practice, the practice context, and its psychosocial framework Gives detailed coverage of the perspectives of service users, carers and the Disabled People’s Movement The book brings together material on children and families side-by-side with detailed accounts of work with adult service users Each chapter lists five key points, three questions for discussion, and three recommendations for further reading
C. U. M. Smith Biology of Sensory Systems C. U. M. Smith Biology of Sensory Systems Новинка

C. U. M. Smith Biology of Sensory Systems

16016.55 руб. Найти похожее
Since publication of the first edition, huge developments have taken place in sensory biology research and new insights have been provided in particular by molecular biology. These show the similarities in the molecular architecture and in the physiology of sensory cells across species and across sensory modality and often indicate a common ancestry dating back over half a billion years. Biology of Sensory Systems has thus been completely revised and takes a molecular, evolutionary and comparative approach, providing an overview of sensory systems in vertebrates, invertebrates and prokaryotes, with a strong focus on human senses. Written by a renowned author with extensive teaching experience, the book covers, in six parts, the general features of sensory systems, the mechanosenses, the chemosenses, the senses which detect electromagnetic radiation, other sensory systems including pain, thermosensitivity and some of the minority senses and, finally, provides an outline and discussion of philosophical implications. New in this edition: Greater emphasis on molecular biology and intracellular mechanisms New chapter on genomics and sensory systems Sections on TRP channels, synaptic transmission, evolution of nervous systems, arachnid mechanosensitive sensilla and photoreceptors, electroreception in the Monotremata, language and the FOXP2 gene, mirror neurons and the molecular biology of pain Updated passages on human olfaction and gustation. Over four hundred illustrations, boxes containing supplementary material and self-assessment questions and a full bibliography at the end of each part make Biology of Sensory Systems essential reading for undergraduate students of biology, zoology, animal physiology, neuroscience, anatomy and physiological psychology. The book is also suitable for postgraduate students in more specialised courses such as vision sciences, optometry, neurophysiology, neuropathology, developmental biology. Praise from the reviews of the first edition: «An excellent advanced undergraduate/postgraduate textbook.» ASLIB BOOK GUIDE «The emphasis on comparative biology and evolution is one of the distinguishing features of this self-contained book. .... this is an informative and thought-provoking text…» TIMES HIGHER EDUCATIONAL SUPPLEMENT
Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis Новинка

Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Carpenter James Multiple Imputation and its Application Carpenter James Multiple Imputation and its Application Новинка

Carpenter James Multiple Imputation and its Application

A practical guide to analysing partially observed data. Collecting, analysing and drawing inferences from data is central to research in the medical and social sciences. Unfortunately, it is rarely possible to collect all the intended data. The literature on inference from the resulting incomplete data is now huge, and continues to grow both as methods are developed for large and complex data structures, and as increasing computer power and suitable software enable researchers to apply these methods. This book focuses on a particular statistical method for analysing and drawing inferences from incomplete data, called Multiple Imputation (MI). MI is attractive because it is both practical and widely applicable. The authors aim is to clarify the issues raised by missing data, describing the rationale for MI, the relationship between the various imputation models and associated algorithms and its application to increasingly complex data structures. Multiple Imputation and its Application: Discusses the issues raised by the analysis of partially observed data, and the assumptions on which analyses rest. Presents a practical guide to the issues to consider when analysing incomplete data from both observational studies and randomized trials. Provides a detailed discussion of the practical use of MI with real-world examples drawn from medical and social statistics. Explores handling non-linear relationships and interactions with multiple imputation, survival analysis, multilevel multiple imputation, sensitivity analysis via multiple imputation, using non-response weights with multiple imputation and doubly robust multiple imputation. Multiple Imputation and its Application is aimed at quantitative researchers and students in the medical and social sciences with the aim of clarifying the issues raised by the analysis of incomplete data data, outlining the rationale for MI and describing how to consider and address the issues that arise in its application.
Patrik Schumacher The Autopoiesis of Architecture, Volume II. A New Agenda for Architecture Patrik Schumacher The Autopoiesis of Architecture, Volume II. A New Agenda for Architecture Новинка

Patrik Schumacher The Autopoiesis of Architecture, Volume II. A New Agenda for Architecture

This is the second part of a major theoretical work by Patrik Schumacher, which outlines how the discipline of architecture should be understood as its own distinct system of communication. Autopoeisis comes from the Greek and means literally self-production; it was first adopted in biology in the 1970s to describe the essential characteristics of life as a circular self-organizing system and has since been transposed into a theory of social systems. This new approach offers architecture an arsenal of general comparative concepts. It allows architecture to be understood as a distinct discipline, which can be analyzed in elaborate detail while at the same time offering insightful comparisons with other subject areas, such as art, science and political discourse. On the basis of such comparisons the book insists on the necessity of disciplinary autonomy and argues for a sharp demarcation of design from both art and engineering. Schumacher accordingly argues controversially that design as a discipline has its own sui generis intelligence – with its own internal logic, reach and limitations. Whereas the first volume provides the theoretical groundwork for Schumacher’s ideas – focusing on architecture as an autopoeitic system, with its own theory, history, medium and its unique societal function – the second volume addresses the specific, contemporary challenges and tasks that architecture faces. It formulates these tasks, looking specifically at how architecture is seeking to organize and articulate the complexity of post-fordist network society. The volume explicitly addresses how current architecture can upgrade its design methodology in the face of an increasingly demanding task environment, characterized by both complexity and novelty. Architecture’s specific role within contemporary society is explained and its relationship to politics is clarified. Finally, the new, global style of Parametricism is introduced and theoretically grounded.
C. Dickens Sketches by Boz: Book 2 C. Dickens Sketches by Boz: Book 2 Новинка

C. Dickens Sketches by Boz: Book 2

Charles Dickens was an English writer and social critic. Sketches by Boz is the collection of short pieces he originally published in various newspapers and other periodicals between 1833 and 1836. This richly varied collection of observations shows us the London at its best and worst - its streets, theatres, inns, pawnshops, law courts, prisons, omnibuses and the river Thames - in honest and visionary descriptions of everyday life and people. A startling mixture of humour and pathos, these sketches reveal London as wonderful terrain for an extraordinary young Dickens.
C. Dickens Sketches by Boz: Book 1 C. Dickens Sketches by Boz: Book 1 Новинка

C. Dickens Sketches by Boz: Book 1

Charles Dickens was an English writer and social critic. Sketches by Boz is the collection of short pieces he originally published in various newspapers and other periodicals between 1833 and 1836. This richly varied collection of observations shows us the London at its best and worst - its streets, theatres, inns, pawnshops, law courts, prisons, omnibuses and the river Thames - in honest and visionary descriptions of everyday life and people. A startling mixture of humour and pathos, these sketches reveal London as wonderful terrain for an extraordinary young Dickens.
Varshney Rajeev Translational Genomics for Crop Breeding. Volume 2 - Improvement for Abiotic Stress, Quality and Yield Improvement Varshney Rajeev Translational Genomics for Crop Breeding. Volume 2 - Improvement for Abiotic Stress, Quality and Yield Improvement Новинка

Varshney Rajeev Translational Genomics for Crop Breeding. Volume 2 - Improvement for Abiotic Stress, Quality and Yield Improvement

15421.62 руб. Найти похожее
Genomic Applications for Crop Breeding: Abiotic Stress, Quality and Yield Improvement is the second of two volumes looking at the latest advances in genomic applications to crop breeding. This volume focuses on advances improving crop resistance to abiotic stresses such as extreme heat, drought, flooding as well as advances made in quality and yield improvement. Chapters examine advances in such key crops as rice, maize, and sugarcane, among others. Genomic Applications for Crop Breeding: Abiotic Stress, Quality and Yield Improvement complements the earlier volume on biotic stressors and will be an essential purchase for those interested in crop science and food production.
Lange Elizabeth Transnational Migration, Social Inclusion, and Adult Education. New Directions for Adult and Continuing Education, Number 146 Lange Elizabeth Transnational Migration, Social Inclusion, and Adult Education. New Directions for Adult and Continuing Education, Number 146 Новинка

Lange Elizabeth Transnational Migration, Social Inclusion, and Adult Education. New Directions for Adult and Continuing Education, Number 146

As a result of transnational migration, many countries are becoming increasingly ethnoculturally diverse, creating both new opportunities and challenges for practices of adult education. This volume examines the changing nature of adult education in the age of increased transnational migration and: • synthesize the latest research, policies, and practices in transnational migration and adult education, • examines the larger historical and structural issues of race and gender in immigration and newer theories, such as diaspora studies, in relation to adult education, and • provides examples and recommendations for enhancing socially just and inclusive adult education environments for newcomers. Transborder injustices and multiple dimensions of social justice permeate immigration dynamics and challenge adult educators to rethink social justice in a transnational age. This is the 146th volume of the Jossey Bass series New Directions for Adult and Continuing Education. Noted for its depth of coverage, it explores issues of common interest to instructors, administrators, counselors, and policymakers in a broad range of education settings, such as colleges and universities, extension programs, businesses, libraries, and museums.
Nancy Summers Managing Social Service Staff for Excellence. Five Keys to Exceptional Supervision Nancy Summers Managing Social Service Staff for Excellence. Five Keys to Exceptional Supervision Новинка

Nancy Summers Managing Social Service Staff for Excellence. Five Keys to Exceptional Supervision

An essential guide for those charged with supervision of nonclinical staffin programs, agencies, and units within social service organizations «As someone who has worked in social service agencies, consulted with hundreds of them, and who teaches social service professionals, Ms. Summers knows the issues faced by agencies firsthand. From this experience she has compiled a thoughtful and well-organized text that identifies the principles of effective supervision.» —Samuel Knapp, EdD Director of Professional Affairs, Pennsylvania Psychological Association From the Foreword The care of patients and clients of social service agencies is increasingly being performed by paraprofessionals or professionals with little experience. While there are many books written about giving quality clinical supervision, there is very little on supervising the least experienced frontline nonclinical and clinical staff to teach and promote positive and effective interaction with clients, and provide staff support and training that elevates quality care, improves job satisfaction, and minimizes staff turnover. Based on author Nancy Summers' many years of working with troubled social service agencies, Managing Social Service Staff for Excellence: Five Keys to Exceptional Supervision fills this need and offers numerous ideas for securing the best care for those served by social service agencies. Common problems faced by agencies are examined with regard to employee behavior and wellness, including staff teamwork, how to build healthy staff/client relationships, and the identification and prevention of routine disrespect of clients and their needs. Diagnostic techniques are presented for identifying these problems, as well as remedies and prevention programs that can be put in place without great expense. Filled with interviews and numerous case examples, Managing Social Service Staff for Excellence offers a step-by-step process for: creating good preventive measures to counteract negative practices that can occur; developing robust commitment and enthusiasm; and getting back on the right track after unfortunate incidents have taken place.
Jeff Korhan Built-In Social. Essential Social Marketing Practices for Every Small Business Jeff Korhan Built-In Social. Essential Social Marketing Practices for Every Small Business Новинка

Jeff Korhan Built-In Social. Essential Social Marketing Practices for Every Small Business

How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.
Richard Brereton G. Chemometrics for Pattern Recognition Richard Brereton G. Chemometrics for Pattern Recognition Новинка

Richard Brereton G. Chemometrics for Pattern Recognition

Over the past decade, pattern recognition has been one of the fastest growth points in chemometrics. This has been catalysed by the increase in capabilities of automated instruments such as LCMS, GCMS, and NMR, to name a few, to obtain large quantities of data, and, in parallel, the significant growth in applications especially in biomedical analytical chemical measurements of extracts from humans and animals, together with the increased capabilities of desktop computing. The interpretation of such multivariate datasets has required the application and development of new chemometric techniques such as pattern recognition, the focus of this work. Included within the text are: ‘Real world’ pattern recognition case studies from a wide variety of sources including biology, medicine, materials, pharmaceuticals, food, forensics and environmental science; Discussions of methods, many of which are also common in biology, biological analytical chemistry and machine learning; Common tools such as Partial Least Squares and Principal Components Analysis, as well as those that are rarely used in chemometrics such as Self Organising Maps and Support Vector Machines; Representation in full colour; Validation of models and hypothesis testing, and the underlying motivation of the methods, including how to avoid some common pitfalls. Relevant to active chemometricians and analytical scientists in industry, academia and government establishments as well as those involved in applying statistics and computational pattern recognition.
Blyth Ian The Years by Virginia Woolf Blyth Ian The Years by Virginia Woolf Новинка

Blyth Ian The Years by Virginia Woolf

10303.24 руб. Найти похожее
This edition takes the first British edition of The Years as its copy-text, and includes a comprehensive introduction, extensive explanatory notes, and a full list of textual variants and editorial emendations. Features a comprehensive introduction, detailing the lengthy process of the composition and revision of the novel, and its subsequent publication history Includes extensive explanatory notes, highlighting the political, historical, social and literary contexts of the novel Provides a full account of the variants between the first British and American editions, supplemented by a list of editorial emendations made in this present edition

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Following the much acclaimed success of the first volume of Key Topics in Conservation Biology, this entirely new second volume addresses an innovative array of key topics in contemporary conservation biology. Written by an internationally renowned team of authors, Key Topics in Conservation Biology 2 adds to the still topical foundations laid in the first volume (published in 2007) by exploring a further 25 cutting-edge issues in modern biodiversity conservation, including controversial subjects such as setting conservation priorities, balancing the focus on species and ecosystems, and financial mechanisms to value biodiversity and pay for its conservation. Other chapters, setting the framework for conservation, address the sociology and philosophy of peoples’ relation with Nature and its impact on health, and such challenging practical issues as wildlife trade and conflict between people and carnivores. As a new development, this second volume of Key Topics includes chapters on major ecosystems, such as forests, islands and both fresh and marine waters, along with case studies of the conservation of major taxa: plants, butterflies, birds and mammals. A further selection of topics consider how to safeguard the future through monitoring, reserve planning, corridors and connectivity, together with approaches to reintroduction and re-wilding, along with managing wildlife disease. A final chapter, by the editors, synthesises thinking on the relationship between biodiversity conservation and human development. Each topic is explored by a team of top international experts, assembled to bring their own cross-cutting knowledge to a penetrating synthesis of the issues from both theoretical and practical perspectives. The interdisciplinary nature of biodiversity conservation is reflected throughout the book. Each essay examines the fundamental principles of the topic, the methodologies involved and, crucially, the human dimension. In this way, Key Topics in Conservation Biology 2, like its sister volume, Key Topics in Conservation Biology, embraces issues from cutting-edge ecological science to policy, environmental economics, governance, ethics, and the practical issues of implementation. Key Topics in Conservation Biology 2 will, like its sister volume, be a valuable resource in universities and colleges, government departments, and conservation agencies. It is aimed particularly at senior undergraduate and graduate students in conservation biology and wildlife management and wider ecological and environmental subjects, and those taking Masters degrees in any field relevant to conservation and the environment. Conservation practitioners, policy-makers, and the wider general public eager to understand more about important environmental issues will also find this book invaluable.
Продажа common tern its breeding biology and social лучших цены всего мира
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